Elizabeth ErkenBrack Ph.D.

Author Bio

Dr. Elizabeth ErkenBrack is a Head of CX Solution Strategy for Qualtrics, bringing her Linguistic Anthropology and global practitioner background together help organizations understand and deliver exceptional experiences for their customers and employees.

Articles attributed to Elizabeth ErkenBrack Ph.D.

Balancing value to your customers, employees, and business

Value only exists with context. Your customers, employees, and business all value different things. Aligning your focus to what your stakeholders value leads to high-quality, effective decisions. X...

By Elizabeth ErkenBrack Ph.D., Topher Mitchell

Four Recommendations for a More Experience-Centric Culture

Culture is one of those “things” that everyone recognizes but few can put their finger on, and even fewer understand how to influence. That’s because an organization’s culture is not static; i...

By Benjamin Granger, Elizabeth ErkenBrack Ph.D.

Featured Posts

Orienting your XM program on impact: Insight tracking

Last year we launched the value chain framework – a guide to help Experience Management professionals connect their work to business outcomes. As highlighted in the guide, we see a number of areas w...

By Topher Mitchell

Breaking new ground in Experience Management at X4 London 2025

X4® London 2025 saw XM leaders from around the globe come together to experience inspirational keynotes, practical breakout sessions from the world’s biggest brands, and new innovations launched on...

By Rachad Davis

Closing the experience gap with journey metrics

Journeys are an essential lens for Experience Management (XM) professionals to understand what customers or employees experience when they are trying to accomplish goals with an organization. Journeys...

By Moira Dorsey, Talia Quaadgras

Banking on experience in the age of customer-centric financial services

At this year’s Qualtrics X4 Experience Summit, the future of banking played out, not in the form of dazzling product launches or economic forecasts, but in a rare and revealing discussion between tw...

By Dmitry Binkevich